our goal was to create a powerful cleaning solution that's non-toxic, biodegradable, dye-free and residue-free. that journey started with the main ingredient.
then, we eliminated the residue.
cationic (positively charged ions) and anionic (negatively charged ions) inherently leave behind residues which cause rapid re-soiling. this endless cycle causes you to use more product and clean more frequently.
lastly, we added nothing.
the marketing guru's all told us we had to have a signature smell and a designated color for each product use; window blue, wood brown, lemon yellow. instead, we created something that follows our company belief of Relentlessly Pursuing Clean.
When I was referred to this product, I didn't have high hopes due to the amount of "specialty" chemicals we already use. I can say with confidence, I'm saving time and money by eliminating the need to change bottles for each surface.
Karen Wilberson | Studio 99 Ballet
I'm sincerely blown away! I've been using another big name brand to fulfill my businesses cleaning solutions, and even though it's an eco-friendly alternative, I'm still saving money and eliminating confusing cleaning products.
Todd Morrison | A-List Managment
Simple is always better. I'm a mother of three, a pet lover, and married to a mechanic... I have my work cut out for me when it comes to cleaning. theory.® makes life easier for me. I love that it's very faintly fragranced and residue-free.
Sharon Brown | Homemaker
your total home solution.
now, the only question is where do you want us to ship them?
what you clean with matters; our commercial-grade natural cleaning solutions were designed to provide professional cleaning results to you entire home in three formulated dilution ratios.
streak-free clean | everyday clean | power clean
What The Pro's Use
as a leader in the professional cleaning industry, Spencer Suggs was inspired to discover a natural cleaning product capable of meeting and surpassing the rigorous demands of complex commercial environments. theory.®, first pioneered in the market as an industrial-grade concentrate, industrial clean, proved powerful enough to clean the toughest commercial projects and yet safe enough to use on delicate surfaces for a streak-free clean.
directions: shake well, spray, allow three seconds dwell time, then clean.
what you clean with matters; our commercial-grade natural cleaning solutions were designed to provide professional cleaning results to you entire home in three formulated dilution ratios.
streak-free clean | everyday clean | power clean
What The Pro's Use
as a leader in the professional cleaning industry, Spencer Suggs was inspired to discover a natural cleaning product capable of meeting and surpassing the rigorous demands of complex commercial environments. theory.®, first pioneered in the market as an industrial-grade concentrate, industrial clean, proved powerful enough to clean the toughest commercial projects and yet safe enough to use on delicate surfaces for a streak-free clean.
directions: shake well, spray, allow three seconds dwell time, then clean.
what you clean with matters; our commercial-grade natural cleaning solutions were designed to provide professional cleaning results to you entire home in three formulated dilution ratios.
streak-free clean | everyday clean | power clean
What The Pro's Use
as a leader in the professional cleaning industry, Spencer Suggs was inspired to discover a natural cleaning product capable of meeting and surpassing the rigorous demands of complex commercial environments. theory.®, first pioneered in the market as an industrial-grade concentrate, industrial clean, proved powerful enough to clean the toughest commercial projects and yet safe enough to use on delicate surfaces for a streak-free clean.
directions: shake well, spray, allow three seconds dwell time, then clean.