special offer! free shipping on 32 oz. everyday cleaner w/starter kit

we started with pure, soft water.

then, we eliminated the residue.

lastly, we added nothing.

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see it, believe it.


When I was referred to this product, I didn't have high hopes due to the amount of "specialty" chemicals we already use. I can say with confidence, I'm saving time and money by eliminating the need to change bottles for each surface.

Karen Wilberson | Studio 99 Ballet

I'm sincerely blown away! I've been using another big name brand to fulfill my businesses cleaning solutions, and even though it's an eco-friendly alternative, I'm still saving money and eliminating confusing cleaning products.

Todd Morrison | A-List Managment

Simple is always better. I'm a mother of three, a pet lover, and married to a mechanic... I have my work cut out for me when it comes to cleaning. theory.® makes life easier for me. I love that it's very faintly fragranced and residue-free.

Sharon Brown | Homemaker

your total home solution.

now, the only question is where do you want us to ship them?

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Granite, Marble, Travertine, Limestone, Slate, Concrete, Quartz & Composite.

Glass, Chrome, Stainless Steel, Painted Surfaces, Wood & Laminate.

Ceramic Tile, Grout Lines, Shower Bays, Hard Water Spots & Shower Fixtures.

Hardwood, Faux Wood, laminate, Vinyl, Carpet, Upholstery, Rugs & Leather.

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